Glossier
Black Cherry Launch
Produced and styled an intimate morning for Glossier's Black Cherry collection. The event opened with a hands-on shrub workshop hosted by Xanthe, before flowing into a beautiful long-table breakfast. Cherry compote French toast and fresh avocado were served on silver and burgundy platters, while Flavia's florals brought the cherry theme to life throughout the space.
Production & Styling: BYLG
Florals: FLAVIA STUDIOS
Food & Workshop: XANTHE ROSS
Photographer: NIC FORD
Location: STOCKWELL STUDIOS
Paula's Choice
Peptide Launch
Transformed Gallery Rosenfeld into a peptide playground for Paula's Choice Skincare latest launch. From vintage lockers reimagined as product displays to a fully pink-drenched gallery space, every detail celebrated the power of peptides.
Production & Styling: BYLG
Location: GALLERY ROSENFELD
Medik8
Peptide Launch
Hosted Medik8's global peptide symposium from London's most iconic viewpoint, The Gherkin. Where groundbreaking skincare science met the city's best panorama.
Production & Styling: BYLG
Location: SEARCY'S, THE GHERKIN
Granado
The RA Collaboration
Built a tropical takeover at the RA for Granado's sponsorship of Brazil! Brazil! Exotic floral installations bursting with papaya, banana hearts, and coconuts set center stage for guests to try Granado's 17 scents. Brazilian-inspired dining with palm-adorned tables and custom tropical menus completed the guest experience.
Production & Styling: BYLG
Florals: FLAVIA STUDIOS
Food: LETTICE EVENTS
Photographer: CLAIRE MENARY
Location: THE ROYAL ACADEMY OF ARTS
Zadig & Voltaire
Perfume Launch
Staged Zadig & Voltaire's fragrance launch at Cromwell Place in South Kensington. Created a bespoke fragrance discovery station featuring raw materials like sesame and orange blossom. Stylised cocktails echoed the perfume's top notes, and DJ, Eliza Jackson played a set fit for the event.
Production & Styling: BYLG
Location: CROMWELL PLACE
Music: ELIZA JACKSON
Sculpted By Aimee
Glow Getaway
Hosted Sculpted By Aimee's Glow Getaway at Wilderness on the Chapel Barn estate. With a full table spread for lunch and dinner, a workshop ran by Aimee herself to showcase the new skincare range, and a wild swimming session the following morning, complete with outdoor picnic by the lake, to wrap the stay.
Production & Styling: BYLG
Location: WILDERNESS RESERVE
Nude Glass
Bar/Giani Collection Launch
Produced and styled NUDE Glass's Bar/Giani debut, a sophisticated cocktail collection designed with acclaimed mixologist Giorgio Bargiani. Turning Gothic Bar into three immersive themed spaces—Amalfi, Gatsby, and Tiki—each spotlighting a distinctive glass design.
Production & Styling: BYLG
Location: GOTHIC BAR, ST PANCRAS
DJ: ELIZA JACKSON
Singer: PORTIA EMARE
Amika x SpaceNK Stayover
Midnight Mender Launch
Created an intimate overnight stay at The Standard for amika's midnight mender launch with SpaceNK. Designed a complete guest journey with personal styling sessions, a lavish American-style dinner, and evening entertainment featuring stargazing, custom bag-charm making, and psychic readings. Curated special room drops with silk pyjamas, soothing tea, and premium product collections delivered before bed and at sunrise, enhancing the feeling of luxury and care.
Production & Styling: BYLG
Location: THE STANDARD
Photographer: REBECCA SPENCER
Beading: DAISY LILY
Stylists: SECRET SPA
Netflix x Vogue
Bafta TV Awards Celebration
Produced the Netflix x Vogue BAFTA celebration at Dovetale, featuring a curated red carpet experience against opulent floral installations. Bespoke branded elements including custom mint tins and matchboxes served as sophisticated touchpoints throughout the venue. Pantone-matched DJ booth and ambient lighting complemented the botanical displays by Flavia.
Production & Styling: BYLG
Location: DOVETALE
Photographer: SAM LORT
Florals: FLAVIA STUDIO
Puma x JD
Speedcat Pit Stop
Full store takeover at LOAFT in Covent Garden for Speedcat Pit Stop. Guests were encouraged to write motivational "pit stop reflections" on the back of branded coasters and scratch-to-win for a chance to take home their favourite speedcats. Signature matcha drinks inspired by the shoes complemented a customisation station where guests adorned their speedcats with beads and charms. The exterior featured motorsport-inspired branded flags and racing carpet, while custom illustrative menu designs by Ellio T elevated the sporty narrative.
Production & Styling: BYLG
Location: LOAFT
Illustrations: ELLIO T
Palm Heights x H&M HOME
Summer Pop Up
Produced the launch for the Palm Heights & Gabriella Khalil x H&M HOME summer collection at Sol's, celebrating bold stripes and earthy tones through thoughtful details. Custom illustrated labels adorned deli items such as hot sauce bottles, wine bottles, and cocktail cans, while bespoke mesh goodie bags allowed guests to take home their hauls. Created a signature soft serve ice cream flavour with branded cups and packs of playing cards as interactive takeaways.
Production & Styling: BYLG
Location: SOL'S
Photography: GENEVIEVE LUTKIN
Florals: SOL'S SISTER
Illustrations: ELLIO T
Glossier
Spritz Launch
Produced a picnic in the park to celebrate Glossier's new Body Collection additions. Set at The Orangery, the sun-soaked event featured custom-flavoured ice lollies matching the new spritz colours chilled in branded freezers, classic lawn games including corn hole and boules, two-tone blankets for lounging, and bespoke striped deck chairs with coordinating umbrellas.
Production & Styling: BYLG
Location: THE ORANGERY
Photography: NIC FORD
Florals: SAGE
DJ: ZEZI