Branding

OOH Ads

Tube advertising across twenty-five stations for the holidays presenting D&D pyjamas as the quintessential holiday gift. The copy placement is strategically provocative, enticing commuters to tilt their heads for a read, mirroring the laid-back comfort of being horizontal at home.

Website Design

Built the new Desmond and Dempsey website to celebrate the brand's decade milestone and the debut of the "Marque" print, all designed and powered by Shopify.

Press Shoot

Produced the teaser shoot for Desmond & Dempsey's rebranding, with Felix Speller as the photographer. Featured founder images were highlighted in the Wall Street Journal.

E-commerce

Replicated all of Desmond & Dempsey's ecom imagery, transitioning from a plain white background to beige to match the brand's warmer palette. I handled the casting and production.

Email Marketing

Hired a freelance designer skilled in Klaviyo to create universally coded templates for D&D's weekly newsletters (both sales and content), aligning with the clean aesthetic of our recent rebrand.

Creative Campaigns

The Yacht Week

The Love Boat

On Valentine's Day, we launched an awareness-driving campaign to celebrate single sailors in The Yacht Week community. We offered a prize of 1 of 8 spots on The Love Boat for a week of sailing and dating at sea. People signed up and created a profile on our microsite, where they answered questions to personalise their profile. They could then view and match with other profiles. The 8 most entertaining profiles won. The campaign resulted in 2300 profiles being created and 135,000 people being reached.

Soundwaves

We launched a platform that analyses a user's Spotify listening habits to recommend a destination and activities they would enjoy, then provides a personalised "Sounds To Sail To" playlist. We promoted the launch of the campaign with a series of short, snappy social videos. The campaign resulted in 64k sessions and 6,500 playlists being created.