Autumn
Campaign Launch
I handled the creative logistics for Loaf's autumn shoot, sourcing characterful houses that fit their aesthetic while accommodating oversized furniture, plus coordinating multiple studio sets. From giant pies to positioning reading bears and creating cozy knitting scenes, I got stuck into the playful details that made each shot distinctly Loaf - balancing their quality craftsmanship with that signature laid-back charm.
Production: SOPHIE KERR
Art Direction: MICHELLE COAST
Creative Director: LUCY WARD
Styling: SCOTT KENNEDY
Stylist Assistant: TOYIN IDOWU
Food: OLIVIA RODRIGUEZ
Photographer: KRISTY NOBLE