Autumn
Campaign Launch
I handled creative logistics for Loaf's autumn shoot, sourcing characterful houses that fit their aesthetic, all while trying to accommodate for rather large pieces of furniture! From giant pies to positioning reading bears and creating cosy knitting scenes, I got stuck into the playful details that made each shot distinctly Loaf - balancing their quality craftsmanship with that signature laid-back charm.
Production: SOPHIE KERR
Art Direction: MICHELLE COAST
Creative Director: LUCY WARD
Styling: SCOTT KENNEDY
Stylist Assistant: TOYIN IDOWU
Food: OLIVIA RODRIGUEZ
Photographer: KRISTY NOBLE
OOH
For the Love of Comfort
I helped support on the production side of Loaf's OOH campaign. Showing sofas and armchairs in a way that hadn’t quite been seen before. It's made for people seeking a comfortable life, created by the people obsessed with comfort. Simple, up-close and starring lines "AI couldn't write".
Art Direction: MICHELLE COAST
Creative Director: LUCY WARD
Production: SOPHIE KERR
Creative Agency: 10 DAYS
Photographer: LOL KEEGAN