&Open
Finding the right mix of stories from our gift partners and highlighting what the platform can do was crucial to our social strategy. Showing how gifting makes a difference was challenging, but chatting with experts and sharing insightful blogs kept the &Open community interested and involved.
PANGAIA
Creating content for newsletters, blogs, social media, and product descriptions to ensure clear communication across all channels. Highlighting PANGAIA's innovative designs for daily life, integrating smart tech and sustainable materials. Also played a role in launching PANGAIA Labs, showcasing the brand's dedication to scientific progress.
The Yacht Week
I led a content strategy that really boosted The Yacht Week's growth. By using powerful videos, uplifting photos from up-and-coming creatives, and teaming up with influencers, I created stories that made people feel like they truly belonged and were part of a tight-knit community.